Some of the work
Different businesses. Different starting points. Same approach.
Understand the challenge. Work out what’s worth doing. Then make it happen.
Helping an independent healthcare practice build trust online
As Saskia Hawkins’ practice matured, her website no longer reflected the depth of her experience or the confidence with which she supported patients across fertility, women’s health, pregnancy, digestive health and chronic conditions. Working closely together, we reshaped the site around the questions real patients arrive with, creating a calmer, clearer digital presence designed to build trust and support ongoing growth.
Helping a digital platform evolve through continuous improvement
What began as a website rebrand became a long-term digital partnership spanning strategy, design, development, SEO and optimisation. Together we turned Locale’s website into a flexible marketing platform that better reflected the product, steadily expanded its organic reach and gave the team the tools to keep improving long after launch.
Helping an engineering consultancy communicate the business it had become
Ingenious had grown into a leading electrical infrastructure business, but its brand, website and digital presence no longer reflected where the company was heading. Working closely with the leadership team, I helped bring strategy, messaging and digital together into a clearer, more consistent foundation that now supports marketing, business development and future digital initiatives.
Making complex electric vehicle decisions easier
As organisations across Europe prepared for the shift to electric vehicles, drivers and fleet managers faced increasingly complex decisions. Working with researchers, marketers and subject matter experts, I helped create and evolve a suite of digital decision-support tools that transformed technical guidance into practical experiences, supporting more than 150,000 recorded visits across multiple countries and partner organisations.
Turning a broad creative practice into a clear professional proposition
Errol Donald had built a career spanning cultural strategy, public art, education, research and creative practice, but his website reflected an earlier chapter. Working closely together, we clarified how his practice had evolved, shaped it into a stronger professional proposition and rebuilt the site around clearer services, client needs and the direction of the work ahead.
Making the right change
Every piece of work produces something different. Sometimes it’s a clearer decision or a roadmap. Sometimes it’s a website, identity or digital product. Sometimes it’s a series of smaller changes rather than one big thing.
The common thread isn’t a particular deliverable. It’s understanding what the business actually needs, deciding what’s worth doing, and carrying that through into practice.
That might mean improving what’s already there, creating something new, or deciding not to act at all. The value isn’t in producing more. It’s in making the right change.
Let’s have a conversation
Whether you’re working out what needs to change or already know what needs doing, let’s talk about where I can help.