Some of the work
Different businesses. Different starting points. Same approach.
First understand the challenge, then decide what to build.
Helping an independent healthcare practice build trust online
As Saskia Hawkins’ practice matured, her website no longer reflected the depth of her experience or the confidence with which she supported patients across fertility, women’s health, pregnancy, digestive health and chronic conditions. Working closely together, we reshaped the site around the questions real patients arrive with, creating a calmer, clearer digital presence designed to build trust and support ongoing growth.
Helping a digital platform evolve through continuous improvement
What began as a website rebrand became a long-term digital partnership spanning strategy, design, development, SEO and optimisation. Together we turned Locale’s website into a flexible marketing platform that better reflected the product, steadily expanded its organic reach and gave the team the tools to keep improving long after launch.
Helping an engineering consultancy communicate the business it had become
Ingenious had grown into a leading electrical infrastructure business, but its brand, website and digital presence no longer reflected where the company was heading. Working closely with the leadership team, I helped bring strategy, messaging and digital together into a clearer, more consistent foundation that now supports marketing, business development and future digital initiatives.
Making complex electric vehicle decisions easier
As organisations across Europe prepared for the shift to electric vehicles, drivers and fleet managers faced increasingly complex decisions. Working with researchers, marketers and subject matter experts, I helped create and evolve a suite of digital decision-support tools that transformed technical guidance into practical experiences, supporting more than 150,000 recorded user journeys across multiple countries and partner organisations.
Turning a broad creative practice into a clear professional proposition
Errol Donald had built a career spanning cultural strategy, public art, education, research and creative practice, but his website reflected an earlier chapter. Working closely together, we clarified how his practice had evolved, shaped it into a stronger professional proposition and rebuilt the site around clearer services, client needs and the direction of the work ahead.
More than deliverables
Every project produces different outputs. Sometimes it’s a roadmap. Sometimes it’s a website. Sometimes it’s a digital product.
The common thread isn’t what gets delivered. It’s understanding what’s really happening before deciding what to do next.
That’s what leads to better decisions, better digital experiences and better long-term outcomes.
Let’s have a conversation
If you're facing a digital decision, a stalled product or a website that no longer reflects the business, let's work out the right place to begin.