Do we need a new website, or should we improve the one we have?
A website problem doesn’t automatically require a rebuild. Work out when content changes, a redesign or a new technical foundation are worth doing.
Journal
Thoughts on clarity, digital work and making the right change.
What happens after a website launches — and who should own it?
Keeping a website useful takes more than technical maintenance. Someone needs to notice change, interpret evidence and decide what deserves attention.
What should a good business website actually do?
A good business website attracts the right people, builds confidence and supports sales. Start with what your business needs, then decide what to improve.
Website maintenance keeps it running. Who keeps it useful?
Website maintenance keeps your site running. Website stewardship helps you set priorities, avoid wasted budget and keep the site useful as your business changes.
Website ownership after launch: who is responsible?
Who owns your website after launch? Why maintenance isn’t enough, how to set priorities and where website stewardship can help your business.
When your business outgrows its website
Businesses change faster than their websites. The result can be a site that is still accurate, but no longer does a good job of explaining or selling the business.
Giving ideas enough shape to become real
Some ideas stay vague for too long. Giving them just enough shape to test, challenge or make a decision about can be what gets them moving.
When the obvious problem isn’t the problem
The obvious explanation for a website or digital problem isn’t always the right one. Starting with diagnosis can lead to better, and often smaller, solutions.
When everything is a priority
When everything feels important, progress gets fragmented. Real prioritisation means deciding what matters now, what can wait, and what not to do.
Start a conversation
You don't need to know what kind of help you need. If something feels unclear, underperforming or ready for its next stage, let's have a conversation. We'll work out the right next step together.