Most businesses are stronger than they appear.

I help founders, business owners and leadership teams close the gap between what the business has become and how clearly that comes across through brand, messaging, website and digital direction.

See how I help

Book a 15 minute call   No sales pitch. Just a quick chat to see if I can help.

Do any of these sound familiar?

We're good, but we don't come across that way

The business has moved on. The website, the messaging, or the way you present yourselves hasn't kept up. You're doing strong work, but your presence undersells it.

Something isn't working, but we're not sure what

A website, a campaign, a service page, an enquiry flow. Something isn't landing but it's hard to see clearly when you're inside it.

We've grown messy

Things that were simple aren't anymore. Too many priorities, too many half-finished decisions, not enough traction. It's hard to know where to start.

We need someone to make sense of this and move it forward

Not more noise or abstraction. Just clear thinking, honest conversation, and someone who'll stay close until things are actually moving.

See how I help →

Alex is a first-class creative thinker. I have huge confidence in Alex’s delivery, because I know the proposed solution will be thoroughly thought through, well developed and perfectly tuned for what we need. Alex is a master craftsman of the modern age.

Neill Emmett Senior Director, Global Brand & Communications

What I actually do

I work with founders, business owners, and leadership teams when something important has become unclear, stuck, or harder to explain than it should be.

That might mean sharpening how the business presents itself, untangling a digital initiative that has drifted, or helping a team get clear on what matters and what happens next.

I stay close to the work, keep things simple, and focus on the decisions that actually move things forward.

How I help →

See all work →

A few of the organisations I've worked with

Law firms, engineering businesses, property technology, fleet and mobility, interiors, fostering — the work spans a wide range of sectors and scales.

  • Locale – Property Technology client of Bold Wise consultancy
  • Ingenious Power Engineering – utilities engineering client of Bold Wise consultancy
  • Ayvens - Global mobility client of Bold Wise consultancy
  • CILS International - specialist printing client of Bold Wise consultancy
  • Magnus & Co - brand strategist client of Bold Wise consultancy
  • Bliss Systems - Software Engineering of Bold Wise consultancy
  • Addleshaw Goddard - International Law Firm client of Bold Wise consultancy
  • Grant Instruments - specialist scientific instrumentation client of Bold Wise consultancy
  • LeasePlan - International Fleet Management client of Bold Wise consultancy
  • The Watermark Collection - specialist bathroom and interiors client of Bold Wise consultancy
  • Exotogg - startup client of Bold Wise consultancy
  • Family Works Fostering - Fostering agency client of Bold Wise consultancy

About me

Alex Magill - Strategic adviser for brand, website and digital clarity

I've spent 25 years working across design, brand, digital and strategy. I started in physical product design and gradually found my way toward the harder problems: how organisations present themselves, make decisions, and move work forward.

I work independently, through Bold Wise, with a deliberately small number of clients at any one time. That's how I keep the work good.

Read a bit more about me

Not sure if this is relevant to you?

It usually takes about fifteen minutes to find out. No pitch, no agenda — just a quick conversation about what's going on and whether I can help.

book a quick call or email me at: alex@boldwise.co.uk

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