Something isn’t working
A brand, product, website or digital experience isn’t doing its job — but the real problem, and what actually deserves attention, isn’t yet clear.
Digital decisions that get made and get done.
Independent digital leadership for established businesses. I help founders and leadership teams decide what matters, then keep it moving.
A few organisations I’ve worked with
Where I step in
The business has moved on
What you have no longer reflects the business you’ve become, where you’re heading, or what your customers need from you.
We know what needs to change
The direction is clear enough. Now you need someone experienced who can shape and take the work forward — rather than handing it off as a recommendation.
Before you commit to a solution
A redesign, rebuild, repositioning, new product or something entirely new is on the table — but committing to an answer before understanding the problem is how time and money get wasted.
That might mean finding a clearer direction, improving what’s already there, building something new, or staying involved as things evolve.
How I help
Review
Understand what’s really going on, work out what matters, and leave with a clear direction for what happens next.
Action
Turn a clear direction into something real — improving what’s already there, or designing and building what’s missing.
When the work doesn’t end there: Stewardship
Ongoing attention and judgement when the work benefits from someone who already understands the bigger picture.
Not sure where to start? Website Check
Get an experienced outside view of what your website actually needs before spending time or money changing it.
Alex is a first-class creative thinker, designer and digital developer.
Recent work
Turning a broad creative practice into a clear professional proposition
Clarifying a multi-disciplinary creative practice and rebuilding a website around the work its founder wanted to do next.
Making complex electric vehicle decisions easier
Turning complex electric vehicle decisions into practical digital tools for drivers and fleet managers.
Helping a digital platform evolve through continuous improvement
Transforming a website redesign into an evolving digital platform with stronger search visibility and more flexibility for the marketing team.
Alex Magill — founder of Bold Wise
For more than twenty-five years I’ve worked across strategy, brand, design, websites and digital products.
That breadth lets me see problems from more than one angle — connecting business needs, customer experience and what it will actually take to make something work. I can stay involved from understanding the problem and setting direction through to designing, building and improving what comes next.
About me →Start a conversation
You don't need to know what kind of help you need. If something feels unclear, underperforming or ready for its next stage, let's have a conversation. We'll work out the right next step together.