Review
Understand what’s really going on. Investigate the situation, work out what matters, and decide what should happen next.
Work out what matters. Then make the right change.
I help founders and leadership teams understand what needs to change across brand, product and digital — then decide what matters and make the right change happen.
Ways to work together
You don’t need to arrive with a finished brief. We can start by understanding something that isn’t clear, take forward a change when the direction is known, or stay involved when something needs continuing attention. If the immediate question is your existing website, the free Website Check is a simple place to start.
Action
Turn a clear direction into something real. Improve what’s already there, or design and build what’s missing.
Stewardship
Keep the right things moving. Ongoing attention, judgement and practical action where something important needs looking after over time.
Website Check
Not sure what your website needs? A free 30-minute conversation to get an experienced outside view before spending time or money changing it.
Review
When the real problem isn’t yet clear, a Review creates enough understanding to make a good decision.
That might mean looking at positioning, a product or service, a website or customer experience — or a question that crosses several of them and doesn’t fit neatly into one discipline.
The aim is not to generate a long list of recommendations. It’s to work out what matters, what doesn’t, and what should happen next.
Action
When the direction is clear, I can make the change happen.
That might mean improving an existing website, refining positioning or messaging, creating a new brand, product or digital experience, producing communications, or bringing several kinds of work together around the same problem.
Action is deliberately defined around the change we’re trying to make rather than a fixed menu of deliverables.
Stewardship
Some things don’t need another project. They need someone paying attention.
Stewardship is an ongoing relationship for work that needs regular judgement, prioritisation and practical action as the business changes.
The work might centre on a website, product, brand or digital experience, and extend into connected areas where consistent oversight is useful.
A simple place to start with your website
Redesign. Better SEO. Different content. A new feature. There’s usually no shortage of ideas about what to do next — but much less certainty about what’s actually worth doing.
The Website Check is a free 30-minute conversation to look at what’s happening, what the business needs from the website, and whether anything genuinely needs changing. If the answer is to leave it alone, I’ll say so.
The work follows the problem
I work across strategy, brand, design and delivery, so I’m not tied to a particular kind of answer. Depending on the situation, the work might involve clarifying the direction, improving something that already exists, creating something new, or combining all three.
Clarify
Research, discovery, positioning, proposition, workshops and strategic thinking to understand what’s happening and create a clearer direction.
Improve
Websites, UX, content, customer journeys, SEO and digital products — making existing work more useful, effective and aligned with the business.
Create
Websites, brand identities, communications, prototypes and digital experiences when something genuinely new is needed.
His knowledge of design and marketing strategy is easily backed up by the practical (and usually successful) application of these skills in project work.
Not tied to one kind of answer
Marketing, product, design, development, brand and technology all have useful jobs to do. The difficulty is knowing which of them the situation actually needs.
I can look across those boundaries, understand how the pieces affect each other, and stay involved from working out what matters through to making the right changes happen. Sometimes that means doing the work myself. Sometimes it means bringing in someone with more specialist expertise. Sometimes the right answer is to leave something alone.
I’m Alex Magill, founder of Bold Wise.
For more than twenty-five years I’ve worked across strategy, brand, design, websites and digital products.
That breadth lets me see problems from more than one angle — connecting business needs, customer experience and what it will actually take to make something work. I can stay involved from understanding the problem and setting direction through to designing, building and improving what comes next.
Not sure where your situation fits?
Tell me what's going on. We can work out the right place to start.