Website Check-in
Stop occasionally and work out what matters.
Websites rarely need everything fixing at once. The harder problem is knowing what deserves attention.
An experienced second opinion on where things stand
A Website Check-in is a periodic review for businesses that manage their own website but want an experienced second opinion on where things stand and what should happen next.
It is not a conventional audit that tries to uncover as many faults as possible. It is a strategic review of an evolving website, focused on what matters now, what can wait and whether anything actually needs changing.
A useful pause
Before we speak, I’ll review the website and the evidence available to us.
Depending on the site, that might include:
- Website structure and key journeys
- Important pages and messaging
- Search visibility
- Analytics and visitor behaviour
- Accessibility and performance
- Obvious technical issues
- Changes that have accumulated since we last reviewed it
Then we’ll talk about something the data can’t tell me on its own: what has changed in the business?
New services, different customers, commercial priorities, things you’ve learnt and things that aren’t working all affect what the website should be doing.
What you leave with
- A clear view of where the website stands
- The few things that deserve attention now
- The things that can safely wait
- A short, prioritised action list
- Advice on what you can handle internally and where specialist help might be useful
I’m not looking for enough problems to justify more work. If the website is doing its job, I’ll tell you.
Why pay for a Check-in if nothing is obviously broken?
Because websites can quietly drift out of step with the business long before the problem is dramatic enough to force a redesign.
A Check-in gives you a useful pause: an experienced view of whether the website is still earning its keep, what deserves attention now and what can safely be left alone.
£450 for a Check-in
Or £1,600 for four Check-ins across 12 months.
Quarterly Check-ins work well for businesses that largely manage their website themselves but benefit from stepping back every few months and asking whether it’s still heading in the right direction.
They create a regular opportunity to notice when the website and the business are starting to drift apart, while changes are still relatively easy to make.
A small example of the value
In longer-running website work such as Locale, the value has come not just from rebuilding once, but from stopping regularly to reassess structure, search performance, conversion journeys and what the business needed next.
That ongoing attention helped improve average search position from approximately 24 to 11 while turning the website into a stronger long-term marketing platform.
What happens afterwards?
- You might take the actions away and handle everything internally.
- There might be enough practical work to justify an Improvement Day.
- Occasionally, we’ll uncover something substantial enough to deserve a project of its own.
- And sometimes there won’t be anything important to do.
All four are useful outcomes.
A good place to start
If your question is:
“What should we do to the website next?”
this is probably the right place to begin.
Start with a Website Check-in
This takes you to a short call so we can talk through the website and confirm whether a Check-in is the right next step.