Understand
We agree what the business needs from the website and the question we actually need to answer.
Website Review
Understand the problem before paying for the solution.
Sometimes the question is too important to answer on instinct.
Should you rebuild? Why have enquiries dropped? Is SEO really the problem? Has the website fallen behind the business? Where should you invest?
When getting the answer wrong could waste serious time or money, it is worth understanding what is actually going on first.
A Website Review gives us three weeks to do that properly.
What is a Website Review?
We start with the business, not a generic website checklist.
What does the website need to do? What has changed? What decision are you trying to make? What evidence would help us answer it?
I then investigate whatever is relevant to that question — the website itself, customer journeys, content, positioning, analytics, search, competitors, conversion, technical issues or how the website is currently managed.
The question determines the investigation.
A Review makes sense when…
A Review usually follows a Website Check that has uncovered something worth investigating properly.
It can also make sense on its own if:
- You’re considering a substantial redesign or rebuild.
- Traffic, enquiries or conversions have changed and you don’t properly understand why.
- The business has moved on but the website hasn’t.
- You have plenty of data, opinions or suggested improvements, but no clear priority.
- You’re about to make a significant investment and want an independent view first.
Three weeks. Three working sessions.
Investigate
I look at the relevant evidence, then we meet again to test what is emerging and decide what needs a closer look.
Decide
I bring the findings together into a clear view of what matters, what doesn’t, and what I think you should do next.
What you get
The aim isn’t a large audit report. It’s a useful decision.
You’ll leave with a concise record of what I found, what I think it means, what deserves attention and what I recommend doing next.
That might mean leaving things alone, making a straightforward change, asking your existing supplier to act, or defining a larger piece of work.
You don’t have to hire Bold Wise to implement the recommendations.
Sometimes the problem turns out not to be a project.
A Review can also reveal something more persistent: the website matters, keeps needing decisions, but nobody is really responsible for keeping it connected to the business.
That’s when Website Stewardship may make sense.
Think a Website Review might be useful?
Tell me a little about what you're trying to work out. If a Review isn't the right way to approach it, I'll say so.
Talk to me about a Website ReviewI’m Alex Magill, founder of Bold Wise.
I’ve spent more than 25 years working across design, UX, development, content, branding, technology and digital decision-making.
That’s useful in a Review because website problems rarely arrive neatly labelled. What looks like an SEO problem might be positioning. What looks like a design problem might be structure, content or an unclear offer. I can investigate across those boundaries rather than approaching the question with one particular solution to sell.