Book your free Website Check
Website Check
Are you solving the right problem?
Work out what the business needs from the website before spending time or money changing it.
Keep your website in step with your business.
Websites don’t suddenly stop serving the business. They drift.
Before you spend money on it, check you’re solving the right problem.
Redesign. Better SEO. Different content. A new feature. There’s usually no shortage of ideas about what to do next — but much less certainty about what’s actually worth doing.
Spend half an hour with me looking at what’s happening and what the business needs from the website. If the answer is to leave it alone, I’ll say so.
What does your business need from its website?
Website Review
What’s actually going on?
Understand what’s helping or getting in the way, what matters to the business, and what should happen next.
Website Action
Something needs changing.
Make a defined change to the website when there’s a clear business reason for doing it.
Website Stewardship
The problem isn’t a project.
Keep the website connected to what the business needs as things change over time.
Someone should be asking what the website actually needs.
Marketing, design, development and maintenance all have useful jobs to do. I sit alongside them and ask a different question: what does the business need from its website now? The answer might be a project, someone else’s expertise, or doing nothing at all.
Before you change your website, let's work out what it needs.
I’m Alex Magill, founder of Bold Wise.
I’ve spent more than 25 years working across websites and digital products — through design, UX, development, content, branding, technology and the business decisions around them.
That breadth matters here. I’m not approaching your website primarily as a marketer looking for campaigns, a designer looking for a redesign or a developer looking for something to build. I can look across the whole thing, understand how the pieces affect each other, and help you work out what your business actually needs.