The Product Clarity Audit:
Fixing UX friction and messaging gaps

Who this is for

This is a good fit if you have something in place, but:

• It isn’t converting as expected.
• You’re tired of hearing ‘it’s complicated’ when you ask why a feature isn’t being used.
• Users seem confused or drop off.
• Messaging doesn’t land or feels inconsistent.
• The product feels overcomplicated or underpowered.
• You feel like you’re throwing marketing spend into a leaky bucket.
• You sense the right pieces are there, but not working together.

If you know something is off but cannot name it, this is for you.

The challenge

Issues often appear small on the surface, but sit on deeper causes:

• Unclear value proposition.
• Weak or inconsistent messaging.
• Confusing user journeys.
• Bloated features or missing essentials.
• Visual or structural friction.
• Internal assumptions that do not match reality.

This engagement uncovers the real problem, not just the symptoms.

Outcomes you can expect

By the end, you will have:

• A clear diagnosis of what is working and what is not.
• A ‘Quick Wins’ list of changes you can make in under 48 hours to see immediate impact.
• Clear guidance on messaging, structure, or UX.
• Side-by-side ‘Before & After’ wireframes for your highest-friction pages.
• A simple roadmap for improving performance.

Everything is presented in plain language and focused on practical action.

How it works

A focused diagnostic, usually completed within 1 to 2 weeks.

1. Review

   I assess your website, product, or communications across clarity, structure, messaging, and usability. I look for friction, confusion, and missed opportunities.

2. Analyse

   I identify underlying causes, not just surface issues. This often reveals gaps in user understanding, alignment, or value communication.

3. Recommend

   You receive a clear report with specific fixes, examples, and prioritised actions that will have the greatest impact with the least effort.

4. Optional support

   If you want help implementing changes, I can support your team or handle the improvements directly.

What you get

• The Friction Report: A concise diagnosis of what is working and what is not.
• Video Walkthrough: A 15-minute screencast of me using your product, narrating the UX friction as it happens.
• The Fix-it Backlog: A prioritized list of improvements, ranked by “Effort vs. Impact.”
• Before & After Wireframes: Practical visual examples to illustrate recommended changes for key pages.

You get clarity and a ready-to-code plan, not a theoretical audit.

What I need from you

To make this work well, I need:

• Access to the live site, product, or materials
• Any existing analytics, feedback, or performance data
• Clarity on your goals and definition of success
• A single point of contact for questions

Timeframes and cost

• Typical duration: 1 to 2 weeks
• Typical investment: £1,500 to £4,500 depending on depth and complexity