Bold Wise – Design-led consultancy for ideas, direction & clarity
Make better decisions
I'm Alex Magill. I help teams and individuals make better decisions by connecting design to the bigger picture of what they’re trying to achieve.
Sometimes that means shaping an idea into something real. Sometimes it means diagnosing what’s already there and making it work better. Always, it means working with clarity, purpose, and care.
The way I work is guided by a simple ethos I call Bold / Wise. A belief in the pairing of clear thinking and creative action.
How I can help
Turning ideas into reality
When you have got an idea, but it’s still a bit foggy. You’re not sure what shape it should take, or how to make it real.
I can help you make sense of it, clarify what matters, and build something testable.
This usually takes the form of a short engagement: a few weeks, one goal, tangible outcomes.
Shaping better directions
When your team is in motion, but things aren’t quite aligned. I come in to listen, ask the right questions, and help connect the dots.
That might mean shaping a product direction, reworking messaging, or just creating shared clarity.
This is often a slightly longer engagement. Advisory, collaborative, grounded in your context.
Diagnosing and improving
When something is live, but not quite working. Maybe a website, a product, or a piece of comms that doesn’t land.
I offer light-touch, high-impact reviews that show what is not working and how to fix it.
Clear, focused, often with a few follow-up steps to implement change.
Clients
I’ve worked with a range of organisations across property, energy, culture, transport, and technology. Some engagements have been short, targeted projects; others have been longer partnerships where I’ve supported strategy, design, and delivery.
Here are a few of the teams I’ve collaborated with.
Not sure where to start?
Let’s explore it together.
Book a quick call
About me
I’ve spent two and a half decades working across design, development and strategy helping organisations shape products, build brands, and untangle complexity.
My background spans physical and digital product design, graphic design, and code – but what I do now is less about disciplines and more about momentum.
I work best when I’m brought in early, trusted to think alongside you, and given the space to make meaningful progress.
Clients value my clarity, calm, and ability to connect detail with direction.
Get in touch
I’m always happy to hear from thoughtful people – whether you have a clear brief or just a hunch that something could work better.
Reach me at alex@boldwise.co.uk
book a quick call