I started out as a product designer – the physical kind. I studied at Brunel, spent time on engineering schematics at a shipyard, worked on assistive technology and human-computer interaction research, and gradually found my way toward the screen.
By the time I was working at Herbert Smith and then Atis Real (and then BNP Paribas Real Estate), I was deep in brand, identity, and digital. By the time I left Badenoch & Clark (then Adecco) in 2010 I was shaping briefs from the strategic level down, and beginning to understand that the most useful thing a designer can do isn't design – it's to provide clarity.
I work best when I'm brought in early, trusted to think alongside you, and given space to make meaningful progress.
Since then I've worked independently – first as a freelance designer and strategist, and for the past decade through Bold Wise – partnering with founders, product teams, and leadership to move work from discussion into delivery.
What that background gives me is genuine range. I can read a brief at the strategic level and still care about the detail. I understand code well enough to have honest conversations with engineers. I've worked in-house, agency-side, and independently, so I know how decisions actually get made – and where they tend to get stuck.