Turning ideas into reality

Who this is for

You might recognise yourself in one of these:

• Founders or leaders with a promising idea that needs shape
• Teams who need to move from discussion to a tangible prototype
• Organisations that want evidence before committing serious budget

If you know there is something there, but struggle to explain it, this is for you.

The challenge

So many good ideas stall because:

• The value proposition is fuzzy
• You have opinions, not insight
• You need to show stakeholders something concrete

This engagement is designed to break that deadlock.

Outcomes you can expect

By the end, you will have:

• A crisp problem statement and success criteria
• A mapped user journey and prioritised feature set
• Clickable prototype or lightweight proof of concept
• Feedback from users or stakeholders you trust
• A clear decision: proceed, pivot, or park

The goal is confidence about what should happen next, not a stack of slides.

How it works

A short, focused engagement. Usually 2 to 4 weeks. One goal. Tangible outcomes.

1. Discover

   Light research, quick conversations, and a review of what you already know. We clarify context, constraints, and what is at stake.

2. Define

   Sharp articulation of the problem, audience, and outcomes. Draft value proposition and success metrics.

3. Prototype

   Low to mid-fidelity prototype that tests the core of the idea. Enough to learn, not to launch.

4. Test

   We put the prototype in front of users or stakeholders. We capture signals, objections, questions, and unexpected opportunities.

5. Decide

   We translate what we have learned into clear, practical next steps. What to build, what to drop, and what to measure first.

What you get

You will leave with:

• Short discovery summary and decision framework
• Prioritised opportunity map and first-release scope
• Clickable prototype
• Test notes and recommendations
• A simple delivery plan with risks and dependencies

Everything is designed to be used, not filed away.

What I need from you

To make this work well, I need:

• Access to at least one decision-maker
• 2 to 3 users or customers for quick feedback
• A weekly check-in to keep momentum

Timeframes and cost

• Typical duration: 2 to 4 weeks
• Typical investment: £5,000 to £12,000 depending on scope and team involvement

We agree a fixed price after a short call, so expectations are clear from the start.

Clients

I’ve worked with a range of organisations across property, energy, culture, transport, and technology. Some engagements have been short, targeted projects; others have been longer partnerships where I’ve supported strategy, design, and delivery.

Here are a few of the teams I’ve collaborated with.