Shaping better directions
When your team is in motion but not fully aligned, I help you create clarity and direction. I listen, ask the right questions, and connect the dots between product, brand, and your wider goals. Together we uncover what matters, sharpen your positioning, and set a practical way forward that your team can actually use.
Who this is for
This work helps teams who feel they are close, but not quite there:
- Leadership teams with competing priorities
- Organisations growing faster than their strategy
- Product or service teams with mixed assumptions
- Businesses that need clearer messaging or a stronger value story
If you feel progress is happening but decision making lacks focus, this is for you.
The challenge
Teams often get stuck because:
- Goals are unclear or defined differently by different people
- Product direction feels muddled or reactive
- Messaging is inconsistent or not landing
- Decisions get made, then undone
- No one has a shared picture of what “good” looks like
This engagement creates alignment, momentum, and a coherent direction of travel.
Outcomes you can expect
By the end, you will have:
- A clear, shared understanding of the problem and desired outcomes
- A refined product or service direction
- Stronger, more coherent messaging and value articulation
- A set of principles or guardrails for decision making
- A practical plan for what to focus on next
This work brings clarity to complexity and helps the team move as one.
Ready to get aligned?
Email: alex@boldwise.co.uk or book a quick call
How it works
This is a collaborative engagement, usually 4 to 8 weeks, shaped around your context.
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Discover
I speak with key people, review existing work, surface assumptions, and understand where alignment is breaking down.
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Diagnose
We map what is working and what is not. This often reveals tensions, inconsistencies, or gaps in understanding that were hidden in day-to-day work.
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Define
We create a shared picture of direction: clearer goals, priorities, value propositions, and decision-shaping principles. This becomes the anchor for the team.
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Refine
We rework messaging, positioning, product narratives or journeys so the direction is not just understood internally but expressed clearly.
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Align
We bring key people together to agree on focus, sequencing, and next steps. The team leaves with clarity and confidence.
What you get
- A clear narrative that explains what matters and why
- Refined positioning, messaging, or product direction
- Prioritised themes, opportunities, and focus areas
- A simple alignment report your team can use to stay on track
- Decision-making principles that guide work beyond the engagement
This is strategy made practical and usable.
What I need from you
- Access to people across the team, not just leadership
- A point of contact who can help with scheduling and context
- Willingness to share existing strategies, docs, and drafts
- An openness to challenge assumptions as we go
Timeframes and cost
- Typical duration: 4 to 8 weeks
- Typical investment: £8,000 to £16,000 depending on scope and team size
Not sure where the real problem is?
If you are unsure whether the issue is product, messaging, or team alignment, that is completely normal.
Let’s explore it together.
email me at alex@boldwise.co.uk or
Book a quick call
Clients
I’ve worked with a range of organisations across property, energy, culture, transport, and technology. Some engagements have been short, targeted projects; others have been longer partnerships where I’ve supported strategy, design, and delivery.
Here are a few of the teams I’ve collaborated with.
