Diagnosing and improving

Who this is for

This is a good fit if you have something in place, but:

• It isn’t converting as expected
• Users seem confused or drop off
• Messaging doesn’t land or feels inconsistent
• The product feels overcomplicated or underpowered
• You sense the right pieces are there, but not working together

If you know something is off but cannot name it, this is for you.

The challenge

Issues often appear small on the surface, but sit on deeper causes:

• Unclear value proposition
• Weak or inconsistent messaging
• Confusing user journeys
• Bloated features or missing essentials
• Visual or structural friction
• Internal assumptions that do not match reality

This engagement uncovers the real problem, not just the symptoms.

Outcomes you can expect

By the end, you will have:

• A clear diagnosis of what is working and what is not
• A prioritised list of improvements, ranked by impact
• Clear guidance on messaging, structure, or UX
• Examples of how to fix specific problems
• A simple roadmap for improving performance

Everything is presented in plain language and focused on practical action.

How it works

A focused diagnostic, usually completed within 1 to 2 weeks.

1. Review

   I assess your website, product, or communications across clarity, structure, messaging, and usability. I look for friction, confusion, and missed opportunities.

2. Analyse

   I identify underlying causes, not just surface issues. This often reveals gaps in user understanding, alignment, or value communication.

3. Recommend

   You receive a clear report with specific fixes, examples, and prioritised actions that will have the greatest impact with the least effort.

4. Optional support

   If you want help implementing changes, I can support your team or handle the improvements directly.

What you get

• A structured review of your website, product, or messaging
• A concise diagnosis of what is working and what is not
• Practical examples to illustrate recommended changes
• A prioritised improvement plan
• Optional follow up support to help implement changes

You get clarity and direction, not a theoretical audit.

What I need from you

To make this work well, I need:

• Access to the live site, product, or materials
• Any existing analytics, feedback, or performance data
• Clarity on your goals and definition of success
• A single point of contact for questions

Timeframes and cost

• Typical duration: 1 to 2 weeks
• Typical investment: £1,500 to £4,500 depending on depth and complexity

Clients

I’ve worked with a range of organisations across property, energy, culture, transport, and technology. Some engagements have been short, targeted projects; others have been longer partnerships where I’ve supported strategy, design, and delivery.

Here are a few of the teams I’ve collaborated with.